GoMacRae — an independent technology studio
Every idea
travels a road.
Most ideas die in meeting rooms — five of them, to be exact. Ours go straight to the bench. Drag the dot and see.
drag the orange dot down the road ↓
Territories
What we’re exploring.
Software
Modern applications, systems and new software experiences — built with care.
Artificial intelligence
What happens when AI is part of the product architecture, not an added feature?
Infrastructure
How far can software move away from dependence on traditional cloud platforms?
Media & real-time
Can ordinary devices replace expensive specialised production hardware?
Hardware
Where does dedicated hardware produce a substantially better experience than software alone?
Experiments
Ideas currently on the bench. Some become products. Some just teach us something useful.
Workshop rules
How we build.
RULE 01
Curiosity first
We take ideas that sound slightly unreasonable and find out whether they actually work.
RULE 02
Show, don’t tell
Working prototypes over slide decks. The work demonstrates what words can’t.
RULE 03
Ideas graduate
Idea → experiment → project → product. Some fail. Some become businesses of their own.
RULE 04
Small on purpose
A studio, not an agency. Built by the people who dreamed it up, with collaborators when it helps.