GoMacRae — an independent technology studio. Ideas become experiments, experiments become products.

// the studio, as a shell. go on — run it.

calum@gomacrae: ~/the-bench
zsh
$

psst — the commands actually work. tap make idea first.

$ man gomacrae

GOMACRAE(6) — FIELD MANUAL

Software
Modern applications, systems and new software experiences — built with care.

Artificial intelligence
What happens when AI is part of the product architecture, not an added feature?

Infrastructure
How far can software move away from dependence on traditional cloud platforms?

Media & real-time
Can ordinary devices replace expensive specialised production hardware?

Hardware
Where does dedicated hardware produce a substantially better experience than software alone?

Experiments
Ideas currently on the bench. Some become products. Some just teach us something useful.

-- end of manual. no hidden pages. --

$ cat studio.txt

Curiosity first #01
We take ideas that sound slightly unreasonable and find out whether they actually work.

Show, don’t tell #02
Working prototypes over slide decks. The work demonstrates what words can’t.

Ideas graduate #03
Idea → experiment → project → product. Some fail. Some become businesses of their own.

Small on purpose #04
A studio, not an agency. Built by the people who dreamed it up, with collaborators when it helps.

-- eof. that really is the whole file. --

Front page — 9 concepts

Holding page — 11 options