GoMacRae — an independent technology studio. Software, AI, infrastructure, media, hardware and experiments.
Ideas in.
Things out.
A working bench of experiments, prototypes and products — software, AI, infrastructure, media and hardware.
Ideas graduate
idea → experiment → project → product
Some fail
archived with notes. lessons kept: 100%
Made in Scotland
a small studio, on purpose
Software
Modern applications, systems and new software experiences — built with care.
Artificial intelligence
What happens when AI is part of the product architecture, not an added feature?
Infrastructure
How far can software move away from dependence on traditional cloud platforms?
Media & real-time
Can ordinary devices replace expensive specialised production hardware?
Hardware
Where does dedicated hardware produce a substantially better experience than software alone?
Experiments
Ideas currently on the bench. Some become products. Some just teach us something useful.
🕹️ Idea Catcher
a 40-second study in focus
Idea Catcher
Catch the ideas 💡 Dodge the meetings 📅 Round one is the day job — good luck out there.
drag to move · works with finger or mouse
Where things
get built.
Ideas come in. Some become experiments, some become products. Some fail — and the failures leave notes. That’s the point.